“Ojisan” debuted in Midori’s 1995 Pocket Diary.
Back then, lovely animals were the mainstream of product characters. The “apathetic” human character named “Ojisan” appeared out of the blue, against the trend. His one-of-a-kind look and lovable behavior have won him countless fans.
In conjunction with Ojisan's 25th anniversary, a collection of limited edition products will be released to commemorate the birth of Ojisan.

The triangle pouch is designed in a fun way in which it looks like Ojisan who sits on a lift, is going up and down while opening and closing the zipper. His dogs are printed on the main body by using silk printing. It is useful for organizing small items in your bag as the size of the pouch can accommodate your smartphone device, stationery or other accessories. The conical shape of the pouch is a functionally superior shape which enables it to stand. Not only that, it can be conveniently attached to a bag handle or hung to a desk.